With 5 years supporting high-touch enterprise sales at a technical platform, I specialise in extracting what's working in one-off deals and packaging it into repeatable messaging, content, and enablement that accelerates pipeline velocity.
Turn complex technical capabilities into compelling value props for multiple stakeholder types
Create the case studies, demos, and battle cards that actually move deals forward
Build founder-led content strategies grounded in real customer insights
Thrive in ambiguity, building frameworks and processes where none exist
Created, edited, and produced comprehensive video library of product demos and feature explainers used across sales enablement, email campaigns, and website content to provide self-serve education materials for prospects throughout the sales cycle.
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Turned a decade of expertise into a graph-based tool that helps workplace, campus, and facilities teams explore how concepts like occupancy, utilization, and space planning connect — and answer the core question: is this space delivering value?
100+ Leads Generated on Launch
View Case StudyBuilt a listening widget that transforms how record stores showcase their inventory online. Automatically matches vinyl records with audio previews from multiple sources, eliminating the need for manual snippet uploads. Stores simply connect their Discogs inventory and get an Instagram-like browsable feed with embedded audio – solving the universal problem of poor listening experiences that frustrate both stores and customers.
View Case StudyA free AI-powered positioning tool for early-stage founders to generate professional positioning strategies instantly. Transforms founder inputs into professional positioning strategy documents in minutes, serving as a lead generation tool for positioning consulting services. Features include real-time AI generation, interactive controls, and the satirical "Make Anthony Pierri Angry" button that demonstrates bad positioning examples.
Try the ToolAn online community for young people that have been affected by cancer. My role primarily focused on driving potential users to the site through a combination of digital advertising. I also managed tracking and analytics for the page. This included working with developers to push information through the data layer and then sending that using Google Tag Manager to the relevant platforms like Google Analytics to better understand our users and their behaviours.
Ran a multi-phase social campaign built around personal stories like Yoav's to raise awareness and drive donations, using retargeting and lookalikes to deliver a 4× return on ad spend.
Created and produced a cozy café-based lecture series featuring academics from around the world, handling end-to-end production, marketing, and publishing — with some episodes reaching over 70K views on YouTube.
Led a multi-channel campaign for a major tour across Australia and New Zealand — from digital and outdoor marketing to venue coordination and eDM strategy — resulting in 11K tickets sold and a sold-out run at the Sydney Opera House.
As Event & Marketing Coordinator on the largest tour I'd worked on, I managed scheduling, venue production, ticketing, and merchandise, while supporting marketing — contributing to over 20,000 tickets sold.
